Our Story

In 2004 we established our former company called Dynasec and we used Google AdWords as our major platform to generate leads and drive sales.

For 8 years we faced all the challenges of managing Google AdWords accounts and we tried to overcome them by building tools and methodologies, writing automated scripts, creating smart excel files and using best practices.

In November 2011 Dynasec was acquired by Check Point Software (Nasdaq:CHKP), and we embarked on our next venture, easyleads, to develop a platform that will help marketers to easily boost advertising performance.

Today easyleads employs mathematicians and experienced internet marketing experts who combine mathematical and statistical models together with an intuitive user interface. We invest whatever it takes to make our platform so friendly and effective that everyone profits from it.

We love our job!

Leadership

Mati Ram

CEO

CV Highlights

  • Founder & CEO at Dynasec acquired by Check Point (Nasdaq: CHKP)
  • Head of GRC Business at Check Point

Motto for Life

Nothing is Impossible

Main Hobby

Playing Soccer

Contact Mati

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Assaf Frank

VP R&D

CV Highlights

  • Director of R&D at Dynasec LTD.
  • R&D Group Manager at Check Point

Motto for Life

Work hard today for a better tomorrow…..

Main Hobby

Music & Cooking - food for both body & soul

Contact Assaf

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Ben Wasserstein

VP of Business Development

CV Highlights

  • Executive Global Master in Management from London School of Economics (LSE).
  • Over 10 Years of experience in executive positions, with a strong background in Business Development, Marketing & Sales

Motto for Life

Opportunities don't just happen. You create them!

Main Hobby

Exploring new places

Contact Ben

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Dr. Rafi Amit

Director

CV Highlights

  • PhD in Mathematics
  • Development of software systems in the IDF
  • Entrepreneur and founder of TACT group (Acquired by Matrix)

Motto for Life

Live and let live

Main Hobby

Flying & Sailing

Amram Efrat

Director

CV Highlights

  • Co-founder & Co-CEO of "Tact Group" (acquired by Matrix)
  • Over 30 years of experience in systems engineering

Motto for Life

Do not adopt any motto for life

Main Hobby

Cryptic Crosswords

Rob Sprecher

Director

CV Highlights

  • CEO of BMVS strategy consulting
  • CEO and founder of EasyToAccess (Ez2xs)
  • Non-executive board member at Softbrick; TransIp & Dynasec NL

Motto for Life

Tomorrow is the first day of the rest of your life!

Main Hobby

Travelling
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